Effective Date: June 1, 2026 Last Updated: June 1, 2026

This Privacy Policy describes how 144 Entertainment LLC, on behalf of recording artist Mary Sarah ("Mary Sarah," "we," "us," or "our"), collects, uses, shares, and protects information about you when you visit our website at marysarah.com, shop at our online store at marysarah.store, engage with us at live events or through third-party fan engagement platforms (such as set.live and Laylo), interact with our advertising, or otherwise communicate with us (collectively, the "Services").

By using the Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

1. Information We Collect

We collect information in three ways: information you give us directly, information collected automatically, and information we receive from third parties.

1.1 Information You Provide Directly

• Contact information: name, email address, phone number, and mailing or shipping address.

• Order and purchase information: items purchased, order value, shipping details, and order history.

• Payment information: when you make a purchase, your payment card or account details are collected and processed by our payment processors. We do not store full payment card numbers on our own systems.

• Account information: if you create an account, your login credentials and saved preferences.

• Communications: messages, survey responses (for example, house concert host surveys), customer service inquiries, and any content you submit to us.

• Marketing preferences: your choices about receiving emails, text messages, and other communications.

• Live event and fan engagement data: information you provide when you opt in at a show or through fan engagement platforms (such as set.live and Laylo), including your phone number and your interactions during an event.

1.2 Information Collected Automatically

When you use the Services, we and our service providers may automatically collect:

• Device and usage data: IP address, browser type, operating system, device identifiers, pages viewed, links clicked, referring pages, and the dates and times of your visits.

• Cookies and similar technologies: small data files and tracking pixels used to operate the Services, remember your preferences, measure performance, and support advertising. See Section 4 for details.

• Location data: general location inferred from your IP address, and event location when you engage with us at a live show.

1.3 Information From Third Parties

We may receive information about you from:

• Service providers that help us operate the store, process payments, send messages, and run ads.

• Advertising and analytics platforms that share aggregated or device-level information about how you interacted with our ads or content.

• Fan engagement and live event platforms (such as set.live and Laylo) when you opt in at an event.

• Social media platforms when you interact with our pages or content, subject to those platforms' own privacy settings.

2. How We Use Your Information

We use the information we collect to:

• Process, fulfill, and ship your orders, and send order confirmations and shipping updates.

• Provide, maintain, and improve the Services.

• Send you marketing and promotional communications by email and, where you have opted in, by text message, including new releases, tour news, merchandise drops, and special offers.

• Personalize your experience and tailor content, offers, and recommendations based on your interests and purchase history.

• Build and manage our fan database for relationship-building, tour routing, and product planning.

• Measure and improve the performance of our marketing, including our advertising on third-party platforms.

• Respond to your inquiries and provide customer support.

• Detect, prevent, and address fraud, security issues, and technical problems.

• Comply with legal obligations and enforce our terms and policies.

3. Text Message (SMS/MMS) Program

If you opt in to receive text messages from us (for example, at checkout, through a sign-up form, or at a live event via a platform such as set.live or Laylo), the following terms apply:

• Consent: By providing your phone number and opting in, you consent to receive recurring automated marketing and informational text messages from us. Consent is not a condition of any purchase.

• Message frequency: Message frequency varies.

• Costs: Message and data rates may apply, depending on your mobile carrier and plan.

• Opting out: You can cancel at any time by replying STOP to any message. You may receive a final confirmation message. After that, you will not receive further marketing texts unless you opt in again.

• Help: Reply HELP for assistance, or contact us at 144entertainment@gmail.com.

• Carriers: Mobile carriers are not liable for delayed or undelivered messages.

We do not sell or share your mobile phone number or text-messaging consent with third parties for their own marketing purposes.

4. Cookies and Tracking Technologies

We and our partners use cookies, web beacons, pixels, and similar technologies to operate the Services, remember your preferences, analyze traffic, and deliver and measure advertising.

Categories of technologies we use:

• Essential: required to operate the store, process transactions, and keep the site secure.

• Analytics: help us understand how visitors use the Services so we can improve them.

• Advertising: allow us and platforms such as Meta (Facebook and Instagram) to show relevant ads, build audiences, and measure ad performance. These technologies may track conversions (for example, when you visit a page or complete a purchase).

You can control cookies through your browser settings and through the opt-out tools described in Section 8. Disabling certain cookies may affect how the Services function.

5. How We Share Your Information

We do not sell your personal information for money. We share information only as described below.

5.1 Service Providers

We share information with trusted companies that perform services on our behalf, including:

• E-commerce and hosting (for example, our online store platform).

• Payment processing.

• Email and SMS marketing and customer relationship management.

• Order fulfillment, printing, and shipping carriers.

• Live event and fan engagement platforms (such as set.live and Laylo).

• Analytics and advertising platforms (such as Meta).

These providers may access your information only to perform their services for us and are obligated to protect it.

5.2 Advertising Partners

We share certain device and event information with advertising platforms to deliver and measure ads and to build audiences of people who may be interested in our music and products. Depending on your jurisdiction, some of this activity may be considered "sharing" or a "sale" of personal information under applicable law. You can exercise your choices as described in Section 8.

5.3 Legal and Safety

We may disclose information if required by law, in response to legal process, to protect the rights, property, or safety of Mary Sarah, our fans, or others, or in connection with an investigation of suspected fraud or illegal activity.

5.4 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction, subject to this Privacy Policy.

6. Third-Party Services and Links

The Services may contain links to third-party websites, platforms, and services that we do not control, including social media, streaming services, ticketing providers, and fan engagement platforms (such as set.live and Laylo). This Privacy Policy does not apply to those third parties. We encourage you to review their privacy policies before providing them with your information.

7. Data Retention

We keep your information for as long as needed to provide the Services, fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. We periodically remove or anonymize information that is no longer needed, including inactive email subscribers.

8. Your Privacy Choices and Rights

8.1 Choices Available to Everyone

• Email: You can unsubscribe at any time using the link in any marketing email.

• Text messages: Reply STOP to cancel, as described in Section 3.

• Cookies and ads: You can adjust your browser settings and use industry opt-out tools, such as those offered by the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org). You can also adjust ad settings within platforms like Meta.

8.2 California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, disclose, and share.

• Request access to and a copy of your personal information.

• Request deletion of your personal information.

• Request correction of inaccurate personal information.

• Opt out of the "sale" or "sharing" of your personal information and limit the use of sensitive personal information.

• Not receive discriminatory treatment for exercising your rights.

To exercise these rights, contact us at 144entertainment@gmail.com. We will verify your request before responding. You may also designate an authorized agent to make a request on your behalf.

8.3 Other U.S. State Residents

Residents of certain other states may have similar rights to access, delete, correct, and opt out of certain processing of their personal information. You can exercise any rights available to you by contacting us at 144entertainment@gmail.com.

8.4 Residents of the EU, EEA, and UK

If you are located in the European Union, the European Economic Area, or the United Kingdom, you may have rights under the GDPR or UK GDPR, including the rights to access, rectify, erase, restrict, and object to processing of your personal data, and the right to data portability. Our legal bases for processing include your consent, the performance of a contract, our legitimate interests, and compliance with legal obligations. To exercise these rights, contact us at 144entertainment@gmail.com.

9. Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at 144entertainment@gmail.com and we will take steps to delete it.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. International Data Transfers

We are based in the United States, and your information may be processed and stored in the United States or other countries that may have different data protection laws than your country of residence. Where required, we take steps to ensure appropriate safeguards are in place for such transfers.

12. Do Not Track

Some browsers offer a "Do Not Track" signal. Because there is no common industry standard for responding to these signals, our Services do not currently respond to them. You can still use the choices described in Section 8.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above and, where appropriate, provide additional notice. Your continued use of the Services after an update means you accept the revised Policy.

14. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our handling of your information, contact us at:

144 Entertainment LLC Email: 144entertainment@gmail.com Mailing Address: 5510 Old Hickory Blvd., #B 307, Hermitage, TN 37076